Valeria Márquez Shot Dead During TikTok Live

In a shocking and heartbreaking event that stunned social media users around the world, 23-year-old Mexican TikTok star and beauty influencer Valeria Márquez was shot and killed during a livestream on May 13, 2025. The young content creator, known for her glamorous beauty tutorials and high-end lifestyle, was broadcasting live from Blossom, a beauty salon in Zapopan, Jalisco, when the fatal attack occurred.

Final Moments Captured Live

Moments before the shooting, Márquez appeared nervous and unsettled on the livestream. According to viewers, she referenced a mysterious visitor who had previously arrived at the salon bearing an expensive gift. Her final words, captured live on TikTok, were chilling: “They are coming.” Within seconds, an unidentified man entered the salon and shot her multiple times — once in the chest and twice in the head — as horrified viewers watched in real time.

Targeted Assassination?

Local authorities in Jalisco have launched a full-scale investigation, treating the killing as a femicide, which under Mexican law refers to a gender-based killing characterized by excessive violence or misogynistic intent. Investigators believe the murder was a planned hit. Surveillance footage shows that earlier that day, two masked men — one posing as a delivery worker and the other waiting on a motorcycle — visited the salon to confirm Valeria’s presence. Hours later, they returned and executed the deadly plan.

Possible Cartel Connection?

While no official cartel involvement has been confirmed, some reports in Mexican media have linked Márquez to a high-ranking figure in the Jalisco New Generation Cartel (CJNG). The alleged connection has fueled speculation that her murder may have been a message or part of an internal criminal conflict. However, authorities have not made any arrests or publicly confirmed a motive.

National Outrage and Calls for Justice

Valeria’s death has sparked outrage across Mexico, a country grappling with a wave of femicides and growing violence against women. Activists and public figures have taken to social media to demand justice for Valeria and stronger protections for women, especially those in the public eye.

Mexico’s President Claudia Sheinbaum expressed condolences to the influencer’s family and vowed federal support for the investigation. “This is not just a crime against one young woman. It is a reminder of the violence we must end,” she stated in a press release.

A Life Cut Short

With over 200,000 followers on TikTok and Instagram combined, Valeria Márquez had become a rising star in the beauty and lifestyle space. Fans described her as elegant, kind-hearted, and dedicated to her craft. She frequently shared beauty tips, product reviews, and glimpses into her luxurious daily life.

Her murder has reignited discussions about the risks that social media influencers — especially young women — face in regions plagued by violence and corruption.

Rest in peace, Valeria Márquez.
May her light continue to shine through the community she inspired.